Reinforcing its commitment and promise towards pets and animals, pioneering homegrown pet care brand Wiggles now introduces a refreshed brand identity as it turns four. Synonymous with the brand purpose and journeying towards becoming India’s committed #PartnerInPethood, Wiggles’ new identity leading with the ‘W’ titled ‘Lovemark’ is inspired by, a heart signifying unconditional love, infinity signifying unending commitment and a tick mark that signifies making smart choices.
Conceived by Ideosphere for Wiggles, Wiggle’s new identity has a smart and modern appeal and is designed to reflect the brand’s friendly, and approachable vibe. With a mission of driving responsible pet and animal care by enabling audiences to understand them better, Wiggles is focused on creating a better world for pets and animals by providing expert driven, backed with science products and services to ensure that pets and their humans live their healthiest, happiest lives.
Anushka Iyer, Founder & CEO, Wiggles, said, “Pets are our kids and they always will be an emotion that is now increasingly shared by my fellow GenZ and millennial.” Aniruddha Atul Bhagwat, Co-Founder and CEO, Ideosphere, said that it was truly a collaborative journey of discovery for Ideosphere with the Wiggles team, and they are excited to see how the audiences respond to the change.
Prashant Kohli, Vice President, Brand Strategy, Wiggles said, “The brand refresh goes far deeper than the visual identity and messaging. We’ve started our journey by reframing and re-organising Wiggles from a product and service brand to a 360 ecosystem for petcare, built as a house of brands. We’re super excited about consolidating, launching and growing sub-brands that solve the most critical and relevant problems for Indian pets and their humans – from good, clean, healthy nutrition to holistic, compassionate, smart health care and more.”