The Indian pet care industry is witnessing unprecedented growth, SIPP has significantly shaped the pet treats segment. From introducing global brands to crafting their own premium jerky brand, First Bark, SIPP has set benchmarks in quality and innovation. In this exclusive conversation, Pankaj Khatri, the visionary founder of SIPP, shares insights into the journey, philosophy, and exciting evolution of their iconic brand, First Bark. First Bark is ready to set gold standards in Treat segment with a revamped brand and range that reflects innovation and care. Entire range is purpose driven with human grade ingredients.